What The Call?!
When done properly, cold calling remains one of the most direct, effective ways to start real conversations, qualify interest, and win new business. The issue isn’t the phone, it’s the method.
What The Follow-Up?!
Someone’s replied to your outreach, clicked on your email, or maybe even had a quick browse of your site. Nice one! You’ve got their attention.
What The Cold?!
It’s time to talk about the big, frosty elephant in the room: Cold Emails.
You know the ones. They slide into your inbox with all the charm of a wet blanket – bland, generic, and clearly sent to about a thousand other people that same morning.
What The Lead?!
You’ve sent the emails, made the calls, maybe even dropped a few quid on a LinkedIn ad… and someone’s taken the bait. They’re interested. A warm lead has landed in your lap.
